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The domain states the following, "Enclume Pot Racks and Butcher Block Furniture." We analyzed that the web site said " Enclume Cookware Racks are famous for their classic design." It also stated " Constructed of high-carbon steel for strength and durability, they will complement your kitchen for years to come. Enclume racks are available in variety of attractive styles and finishes, including hammered steel and plated finishes. Enclume racks are easy to assemble and mount. Please click here for more information on Enclume Cookware Racks! Click here Enclume furniture." The header had enclume as the highest ranking search term. This keyword was followed by pot rack, cookware rack, and pots and pan storage which isn't as urgent as enclume. The other words they uses is pot hook. hanging chain is also included and could not be viewed by web engines.